That last point is especially telling because it shows how market shifts and trouble scenarios can be illustrated with location data.

Radio Shack’s average visitors per store actually fell by 9% on Black Friday vs the previous Friday.

HH Greg saw 2.2x more average visitors per store on Black Friday than the previous Friday.

On Black Friday Best Buy saw 2.9x more average visitors per store than the previous Friday.

( RadioShack is not a PlaceIQ customer) This retailer recently cited decreased holiday sales as a contributing factor for announcing its second bankruptcy, and the closure of more than 200 stores.īy looking the average visitors per store for 3 top CE retailers, we see : Which areas are under or over performing, to identify markets that need more attention.Īs an example of these types of analyses in action, let’s take a high-level look at overall visitation to consumer electronics retailer RadioShack in Q4 2016.What the market average for visitation should be in a particular market.Visitation shifts from market to market.They can provide a high-level temperature check about how your brand fares against the competition, as well as answer sophisticated questions about: Both are core components for understanding brand health and informing omni-channel decisions. This is where new ways to gather insights like visitation measure and share of visit analysis enter. The retailers that are innovating are those moving forward with location data, analytics and insights to inform a host of decisions in the marketing realm and beyond. Location data answers much more than just “Are buyers visiting my store?” It answers questions like “Which locations and audience segments do competitor’s loyalists frequent?” and “How much marketshare are my marketing campaigns stealing from competitors?”

Today’s retail brands are looking at these insights as a combination of the places consumer audiences visit, the understanding of their journey between places, and an understanding of their cross-shopping affinities.

There’s a lot more to location-aware insights than just understanding if an audience visited a place.

Location or location radioshark